El Corte Inglés «NEW»: The Gen Z Revolution with Cutting-Edge Technology
El Corte Inglés Launches «NEW» Campaign
A Gen Z manifesto for bold youth rewriting the rules of style, consumption, and self-expression
Under the tagline «New codes. New rules. New era.», this isn’t just a fashion collection—it’s a life philosophy celebrating authenticity and convention-breaking.
The Event That Revolutionized La Castellana
The launch became an instant milestone on Madrid’s Paseo de la Castellana, drawing 1,000+ guests—influencers, celebrities, and media—in a multisensory blend of fashion, music, and tech:
The Grand Finale: Emilia Mernes and the Power of Experiences
The night culminated with a premium musical lineup: From hitmaker Omar Montes to Álvaro de Luna’s indie sounds, through Virtual Diva’s futuristic beats. But it was Emilia Mernes, the campaign’s muse, who closed with an electrifying show that embodied the NEW spirit: bold, emotional, and technological.
Why «NEW» Marks a Before and After
El Corte Inglés Gets It: For Gen Z, experiences trump products. That’s why this campaign wasn’t just ads—it was an ecosystem where fashion, music, and tech fused to create shared memories.
The GlamBots weren’t mere «cameras» but emotional connectors—key to making youth associate the brand with innovation and authenticity.
Glam Cam GlamBot: Slow Motion Technology
As a core part of the experience, Glam Cam deployed its innovative robotic arm GlamBot, specifically designed to capture the most epic moments in slow motion with a Red Carpet effect.
These cutting-edge devices deliver:
✅ Robotic precision: Articulated arms with programmable fluid movements (6-axis freedom) for seamless action tracking.
✅ Ultra-Slow Cameras: Ultra HD resolution at 240 fps (frames per second) for cinematic slow motion.
✅ Integrated lighting: Adjustable RGB LED lighting for any environment.
✅ Remote control: iPad-operated with real-time preview.
During the event, GlamBot captured attendees’ boldest looks, creating social-ready content with the wow factor Gen Z demands.
Participants interacted with GlamBot, recording choreography, poses, and spontaneous slow-mo moments, later shared under #NEWera.